It's all about the founders.
A human-centred framework that shows you your starting point on your entrepreneurial journey — and how to develop yourself in parallel with developing your company.
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Built from real founder experience
10
startups co-founded
20
co-founders
€10M
raised & invested
1000+
founders interviewed
"Most of us only become entrepreneurs after we have already started our business. We develop as we build."
David Mellett · Framework creator
Successful startups are built by resilient founders
8 dimensions · 3 readiness levels · 1 honest picture
Experience over intention
Progression over judgment
Successful startups are built by resilient founders
8 dimensions · 3 readiness levels · 1 honest picture
Experience over intention
Progression over judgment
The gap
Most startup programs still focus almost exclusively on the idea.
They teach business models, pitch decks, and financial plans. But they tend to focus less on the founders and ask the harder questions — about you. Your motivation. Your financial reality. Your lifestyle. Your leadership readiness. Your coachability
These are the dimensions that determine whether a founder survives the journey — not the quality of the initial idea.
Explore the framework →